Rich Results Definition For SEO & Web Development

Rich Results are search results that appear directly on the SERPs, typically above the organic search results.

Rich Results are a great way to reach your target audience while giving them more content than they might get on the SERP for an organic listing, encouraging them to read further if their question isn’t fully answered.

Rich Results are also important, as they tend to power Voice Search queries, from devices such as Siri, Google Home & Amazon Alexa.