Personalization Definition For SEO & Web Development

Personalization is a web development & optimization strategy, where each user’s experience is custom to them & their preferences.

Pages can gather information from a user directly by asking them, or their experience can be crafted by cookies that the site encounters cached in their browser.

Google uses personalization for user’s search results, which is why searching from a Private Browser Window is a better reflection of true rankings, as it does not take any of those items into consideration.